:: Designbern :: The Portfolio Of Bernard Barsley

"On researching AL's competitors, I realized that many used an arrow symbol to suggest an upward movement.
It was time to find another icon that speeks lift" The result was to suggest a spiral staircase from a birdseye point of view whilst shortening 'Amalgamated Lifts' to a clean sophisticated AL.

Amalgamated Lifts Branding
Agency: Kilroy James Client: Amalgamated Lifts Type: Branding Year: 2005 Links Al's Web Site Design www.al-lifts.co.uk	"On researching AL's competitors, I realized that many used an arrow symbol to suggest an upward movement. It was time to find another icon that speeks lift" The result was to suggest a spiral staircase from a birdseye point of view whilst shortening 'Amalgamated Lifts' to a clean sophisticated AL.