"EDGE: Evolutionarily Distinct & Globally Endangered."
'In a gesture of kindness, I offered my services to ZSL (London Zoo's research Department)
free of charge.
I was asked to design a logo that could represent a project that
identify's which animals are on the edge of extinction.
In a bid to raise much needed money to further fund initiatives that attempt
to save certain particular species.
My idea was simple, to literally have an animal walking off
the edge of the logo. This cold stark message leaves you without any doubt
the critical need for us to act now and save these precious species'
