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Autotrader – AR11 :: DESIGNBERN

Autotrader – AR11

Having successfully transitioned from print to digital, AutoTrader is the UK’s leading motoring website with over 11.5 million unique users per month, carrying out over 139 million searches on more than 360,000 new and used vehicles.

I designed the digital aspect of their 2011 Annual report, harnessing an already strong brand I created an approachable and informative website that delivers key strategic and investor related information.

User experience • Design