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Navteq – Find the Car :: DESIGNBERN

Navteq – Find the Car

NAVTEQ (Now known as Here) are the largest and most highly trained team of mapmakers in existance – with 6,000 people in more than 56 countries completing millions of updates per year. Their Easter campaign is a key milestone in their marketing strategy and required a campaign that would drive users to actively engage with them and ensure they make the necessary updates to their navigation devices.

Find the Car invites existing users (Totaling 10 million) via an email campaign to enter a competition to locate the where abouts of the NAVTEQ car over the course of a month, winners would receive Nokia phones and discounts off map updates.

User experience • Art direction • Design • Illustration