Is social media effective?
A good question and many people are asking it. With the rise of Twitter and Facebook, how do brands make the best use of these channels to build a strong brand awareness with their customers? In the case of Tesco which I designed, very useful indeed. They have well over 300,000 followers now and can engage directly with them. Whether its pushing deals or weathering storms they can keep a constant finger on the pulse.

I came across this info graphic produced by MDG which sheds some light over this subject. See the whole info graphic here.

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