Huez was born out of the ambition to create a forward thinking brand that is committed to performance improvement, in both their sport and their products.

In an age where carbon is king and electronic shifting is the norm, they saw cycling clothing as stuck in the past, focused on heritage rather than modernity.

Huez focuses on the new era to meet the demands of the modern cyclist.

Working alongside the Co-Founder &  Creative Director I designed a website that reflects thier bold ambitions and ground breaking clothing.

Beautiful photography working in harmony with a precise UI design aesthetic creates a premium online store experience, positioning Huez as industry pioneers.

The result positioned Huez as a premium cycling clothing specialist.