Kaleidoscope

Kriss Kyle is regarded as one of the most creative BMX riders of his generation and Kaleidoscope was his most ambitious project to date.

To support the release of kaleidoscope I designed a website for Red Bull that celebrates the story behind the project.

Described as one of the craziest setups you’ve ever seen. The £1million Red Bull video, features Kriss taking on a purpose-built neon obstacle course full of jumps, spins and tricks.

The website needed to convey the shear scale of the event, leaning into bold colours and type to provide a platform to showcase the behind the scenes photography and interviews.

Particular care was given to ensure the site would work perfectly on mobile ensuring the widest possible reach.

Video and photo gallery’s alongside a break down of the course delivered a rich interactive experience.

Kaleidoscope was a global hit, further cementing kriss kyle as super star and Red Bull as a Media innovator. The website received millions of impressions from a global audience, providing fans and thrill seaker rare footage and behind the scenes material.