Time is the most valuable commodity of all. AddTime’s goal is for everyone to have more time for the things that matter most.

The first stop on this mission would be by changing the way we, as consumers, interact with the high street and retailers.

AddTime would reach a new generation of shoppers that prioritise an instant and convenient shopping experience with on-demand delivery.

Bricks and mortar retailers need a modern delivery channel. Consumers demand a fast, flexible delivery platform.

AddTime virtual shopping mall would solve both needs, with a single platform for retailers, offering same-day delivery, revolutionising the way we interact with the high street.

Pivotal from day one, I led the design of the brand, digital presence and product from inception through to a working mvp.

I started by creating a bold premium aesthetic that reinforces prioritising customer time as the central pillar of the service.

I designed the app experience to support this narrative, focusing on a fast, easy experience.

I created a confident online presence with a clear tone of voice and striking aesthetics to build momentum.

To raise awareness and gauge customer appetite for the service.

AddTime attended several retail expo’s, I designed various materials to support this including the stand, booklets and leaflets.

Despite a clear offering, a strong focused team and every effort AddTime never got to launch its service, timing and the unforgiving landscape of start ups contributed to this.

I am still hugely proud of what we achieved and the lessons learned from this project have been acutely useful in future ventures.