Intangible assets have become the primary drivers of sustainable value creation.

CausalSpark empowers executive boards to understand and track these assets, predicting change so they may make transformative decisions.

Collaborating with CausalSpark’s founding team I created a brand that speaks to human and machine collaboration to uncover insight.

I forged a confident, structural logo using Opticians Sans, a font based on the visual principles found on the LogMAR chart, adjusted to be used as a fully functional display typeface.

The narrative of clarity and precision emphasised the brands strategic position of an executive level advisory product.

I blended traditional, tried and tested design methodology with pioneering tech aesthetic to create a contemporary design language which champions empowerment and clarity.

The logo mark was designed to work confidently as an independent artefact carrying the company ethos.

Working in collaboratively with the founding team, I designed the company’s website to synthesis there offering.

I created a detailed brand guidelines covering the foundational elements of the brand and examples of several applications.

I also delivered hands on design across several items, including print, pitch materials and the digital product itself, currently under NDA.

The brand I created was fundamental in positioning CausalSpark’s as a powerful in-house consultant capable of insight across a number of verticals, delivering real-time guidance and raising ecosystemic awareness at the board level.