Fitsu
Training your way
Roles
- Creative direction
- Brand
- Product Design
Fitsu aimed to create an on-demand marketplace for fitness instructors offering their services.
To support research and concept validation I developed a brand and MPV app design which would be used to showcase to fitness instructors and people who use them to gather insight.
I developed out an extended brand language including bespoke iconography to create a completely believable, seemingly already active service.
The idea of a marketplace like Fitsu’s this in 2014 was ahead of its time, the technology wasn’t there to bootstrap a project of this scale and ultimately Fitsu never made the light of day.
Bern has been my design partner across several projects from inception to delivery. I couldn’t recommend him more highly.
