HSBC Marketplace
Roles
- Product Designer
UX Lead
Ben Luff
HSBC was looking for a way to attain a high level overview of multiple sources of marketing data in a simple tablet-based interface.
Additionally, regional teams would be able to access to this data filtered to their region.
I lead the design of a multi-device platform which offered users the ability to filter then pin metrics to facilitate cross referencing and analysis of various marketing data points.
I created a flexible design system based on HSBC’s existing system, then refined to enhance the specific features of Marketplace.
The result was a cross department analytics tool that delivered real time data in a easily digestible format which informed strategic decision making.
Bern delivers a standout combination of client partnership, strategic thinking, and compelling design. He has a uniquely engaging way of helping clients pinpoint their true needs and shape the narratives that underpin effective, meaningful solutions.
