Lux Watch Supply
Own your dream watch
Roles
- Creative direction
- Product design
- Brand
- Marketing
- Social media
Lux supply had ambitions of becoming the worlds number one luxury watch raffle.
Working alongside the founder I was pivotal in the founding of the business taking in from an idea into a working model with revenue within weeks.
I created a brand and marketing materials to support the spin up of the business through to running its first competition.
As the business built momentum I lead the design and build of their flagship digital platform to engage users, build confidence and ultimately sell tickets.
Luxwatchsupply.com now runs two competitions at any time processing hundreds of ticket transactions per week.
Through the competition Lux had captured an audience of true watch enthusiasts. Not the typical raffle players but horology enthusiasts, watch lovers and collectors.
To engage them further, we provided materials to harness this passion, blogs and regular newsletters exploring the world of watches showcasing Lux’s knowledge and passion for the subject.
Lux wanted to be more than a raffle, but a company with a social impact which is why it launched an initiative to plant a tree for every ticket sold, at the time the plan was to plant 100,000 trees removing 7,500 tonnes of CO2 every year.
This has now surpassed 170,000+ trees planted and is continuing still.
Today Lux Watch Supply is the world’s no.1 luxury timepiece competition business.
Allowing players to enter draws to win brand-new premium watches worth £10,000 or more every week with yearly revenues of several million +.
Bern is a founders dream, self starter with a keen business instinct. He uses design to accelerate business goals whilst delighting users along the way.
