Telescope
Redefining prospecting
Roles
- Creative Direction
- Product Ideation
- UX
- Brand
- Design
Cold outreach is a bitter hard numbers game with who has the best data winning.
But what if you could accurately curate who you should approach, saving time and increasing the chances of making a sale, all with a prompt.
Telescope uses advance machine learning to deliver qualified leads in seconds, write personalised emails on your behalf and notify you of positive results.
Tell it exactly who you’re looking for, no matter how niche or specific and fine-tune the model by swiping.
In tandem with product development I created brand to complement the new wave technology and innovation Telescope embraced.
The spirit of ‘pioneers venturing into the unknown’ inspired an aesthetic that confidently leans into astrological symbolism alongside minimal typography.
The tone of voice is clear, direct and informative.
The emergence of AI in its current form (Circe 2022) led to a new fresh visual language being developed that immediately spoke to innovation.
Telescope was a the forefront of this and the unbridled confident use of colours, form and language defined it as an early leader in the field.
The platform offers members a number of features, from helping them refine their target market strategy, optimise preferred prospect profiles, prospect list creation and outbound cold emailing.
Adopting a rapid Research – Design – Built – Test – Refine cycle, each feature within the platform would go through multiple iterations until we achieve an optimum experience.
We created a sophisticated matrix of automated email correspondence to stream line the bulk of communications.
The result of the design engagement led to Telescope being an early leader in the AI prospecting race with thousands of users in the first year of its release. We also regularly appeared in the top 3 for Product Hunt community votes for our feature releases.
Bern immediately impressed with the speed in which he fit into the team, adopting our goals and began rolling out shippable design the same day he started! He brings craft, creativity, vision and common sense. Often predicting design requirements before there needed and having them ready to deploy ahead of time. As a person, Bern has been a great colleague to have around. Diplomatic, collaborative and is an all round positive influence on the team.
